[the business REPUTATION]

PHASE 1

Brand Foundation

Brand Purpose: [not business idea] Articulate your reason for being, beyond making a profit. What impact do you want to make?

• Key Messages

Brand Values: Identify the core principles that guide your actions and decisions.

• Key Messages

• [ ] DONE

Brand Identity

<aside> <img src="/icons/grid-wide_gray.svg" alt="/icons/grid-wide_gray.svg" width="40px" /> [Our Name]

What is the story behind the name?

• [ ] Check Availability Trademark </aside>

<aside> <img src="/icons/grid-wide_gray.svg" alt="/icons/grid-wide_gray.svg" width="40px" /> Tone of Voice [ToV]

• Components of tone:

How are we speaking to people?

What are we speaking on?

</aside>

<aside> <img src="/icons/grid-wide_gray.svg" alt="/icons/grid-wide_gray.svg" width="40px" /> [Our Logo]

What is the story behind the name?

</aside>

[Visual]

How does the brand look?

What pictures do you want to flash through peoples minds?

• Logo:

• Color Palette:

• Typography:
• [ ] DONE

<aside> <img src="/icons/layers_gray.svg" alt="/icons/layers_gray.svg" width="40px" /> Brand Storytelling:

Target Audience: Clearly define your ideal customers, understanding their needs, desires, and challenges.

• Customer Demographic

Unique Selling Proposition (USP): Determine what sets you apart from competitors and why customers should choose you.

• Innovation

• Brand History: Communicate the brand's journey and evolution.

• Narrative: Tie it all together in compelling and authentic story that connects with the audience.

</aside>

• [ ] DONE

PHASE 2

Brand Positioning

Brand Experience:

• Customer Experience: Encompasses all interactions a customer has with the brand, from the website to customer service.
• User Experience (UX): Focuses on the ease and pleasure of using a product or service.

Internal Foundations:

relate to your companies: MISSION, VISION, AND VALUES

• Company Culture: Foster a culture that aligns with your brand values, like creating a positive and supportive environment for you/your team.

External Touchpoints:

relate to your companies: VOICE ,MESSAGING, and VISUAL IDENTITY

• Customer Journey Mapping: Identify all touchpoints customers have with your brand, from first interaction to post-purchase, and design a seamless and positive experience at each stage.

• [ ] DONE