PHASE 1

Brand Foundation

Your Story: The Authentic real you. What makes you interesting and complex? Whats been THE obstacle on your path, and how have you transformed it? Why do you want to share with us?

• Im Lazy that means when I do something I do it with a lot of intention cause I dont want be doing it over and over

Your Values: Identify the core principles that guide your actions and decisions. Why is it important?

• Honesty is the best policy i really live by that and want people to understand that about me cause I feel this is how we build trust
• [ ] DONE

Brand Storytelling

Target Audience: Clearly define your ideal viewers, understanding their needs, desires, and challenges. [Tip: Delete the first 5 you come up w/]

• someone who fixes things in the checkout isle of the grocery store like me